Strategy & Concept
The initial phase of any app development process is answering the question "what is the purpose of the app?" from a company and user perspective. This might be obvious, but it requires a process to specify and clarify how to conceptualise the functionality so that it will be relevant for both the user and your company. This includes both proposing features based on what is possible form a technical perspective and what the users will want and expect. At this stage creating KPIs for the app is key. If the strategy and concept is already outlined, we use our extensive experience gained from completing hundreds of mobile app projects to provide feedback on what will work and what will not, as well as the pitfalls that need to be addressed or considered.