Chris Nash, Author at Nodes

Rethinking Personalization Measurement

Someone wise once proclaimed: if you can’t measure it you can’t manage it. Not only does this adage apply to website personalization but defining how you’ll measure personalization effectiveness is actually a great place to start when figuring out your overall personalization strategy. Research among digital marketers shows that working with dynamic, personalized content is [...]

Sitecore Personalization Guide

Feb 28Chris Nash

Interactive guide for Sitecore personalization rules To help marketers get the most out of Sitecore personalization, Implicit has created a handy, interactive reference tool for Sitecore personalization rules. This interactive tool, below, lists all the out of the box (OOTB) personalization rules that you see when you open the Rules Editor in Sitecore. Using this [...]

Three Personalization & Promotion Tactics to Increase Basket Value

Feb 02Chris Nash

Ask an e-commerce marketer what one of their top objectives is and you will no doubt hear about the need to increase average order value. Pair this with the phenomenon that online shoppers are growing increasingly sophisticated and discerning. They expect higher levels of personalization and efficiency in their ecommerce shopping experiences. Given these challenges, [...]

Sitecore 9 List Manager Guide

Dec 05Chris Nash

Interactive guide for Sitecore list manager rules To help marketers get the most out of the List manager in Sitecore 9, Implicit has created a handy, interactive reference tool list segmentation rules. This interactive tool, below, lists all the out of the box (OOTB) personalization rules that you see when you open the List Manager [...]