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How to Define a Product Strategy: The Value-Based Approach

How to Define a Product Strategy: The Value-Based Approach

In my article on why Product Management is so misunderstood, I described how the discipline is structured around two core tenets: Define a clear, value-based product strategy Create and manage a healthy roadmap In this post, I’m going to go into depth on the first — why I believe a ‘value-based’ approach to defining a product [...]
Three steps to defining an awesome product

Three steps to defining an awesome product

In our last blog post on Product Management we talked about the purpose of the discipline at a high level. Product management is about creating better commercial outcomes through digital solutions by determining what the right thing to build is. In this post, we wanted to bring the discipline to life by describing how Product [...]
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