In-depth user research is vital for truly understanding human needs, behaviours and motivations. Usability testing is unquestionably an essential part of user research. But what does it really mean? Why should you care? And what should you take into consideration? What is usability testing? Usability is defined as “ease of use”. To be more specific, […]
Releasing new products and features is often risky business. If you don’t solve the right problem or meet your users’ expectations, it can have detrimental consequences to your company’s success. From experience, I’ve learned that new releases are most risky when they’re build on an equally unreliable foundation — assumptions. We tend to think that […]
This series aims to bring you some answers to the most frequently asked questions when talking about digital change. Hear from some of the top CTO’s from across the globe, and see how they have tackled digital problems in some of the worlds most exciting companies. Episode one of the CTO series. We chat to […]
Chris Nash, Director of Digital Experience Strategy at Nodes presents three essential steps to provide connected customer experiences with Sitecore.