Optimize digital experiences
Improve the quality of customer experiences and boost results
Customers reveal valuable data with every digital interaction. Digital experience optimization is the practice of listening digitally and engaging relevantly with customers in realtime to improve outcomes.
What is Digital Experience Optimization?
Listening to your customers digitally. Then dynamically engaging relevantly. In real-time. Lifting conversion rates throughout the customer journey. That’s Digital Experience Optimization.
It can be as simple and effective as personalizing inbound website traffic based on your paid advertising initiatives. Boosting ROI. Increasing the quality of customer experiences.
Digital Experience Optimization often combines a number of capabilities – especially data-driven personalization. The key is to find the right combination based on digitally maturing. And grow by optimizing conversion continuously.
Three essential steps to creating connected customer experiences
Research shows that data-driven customer experiences – powered by techniques such as digital personalization – enable organizations to achieve higher levels of sales, customer satisfaction, advocacy and loyalty. But organizations ability to execute with data-driven marketing has mosty been limited to a single channel.
How can organizations reach the next level by providing connected customer experiences – across touchpoints such as mobile apps, web, email, and other channels? See the presentation here.
Chris Nash – @chrisnash
Chris Nash is a Copenhagen-based digital experience strategist, marketing techie and co-author of the book Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. More than 25 years experience enabling organizations with omnichannel marketing in a variety of business verticals.