Social media and messaging apps saw the highest usage growth in 2013, with an increase of 203% year-on-year. Surprisingly, it was neither games, music, nor news apps that had the second highest usage growth. It were the business utility and productivity apps that saw a 149% year-on-year growth in mobile usage, highlighting how people are utilising their smartphones and tablets more and more as personal computers.
In 2012 intel employees saved a whopping 57 minutes a day by using 41 different utility and productivity apps internally. One of the reasons for this is that employees were able to use these apps on their own mobile devices, which is part of intel’s bring-you-own-device (BYOD) program.
Business utility and productivity apps are booming, and businesses need to adapt in implementing this new technology into their sales and marketing models. However, there are still many unexplored opportunities for this type of applications, we have created a few user cases to show how sales representatives can use mobile applications to increase productivity and make more sales.
A) Make sales presentations interactive
Explaining the product you are selling can be difficult. This is where beautifully designed presentations can make the difference. We created several interactive apps for sales teams that can be used for client presentations. This allows the sales rep to have a more intimate meeting and a more natural talk with the client. Instead of having to point at a powerpoint presentation all the time and having a cold sales meeting. Furthermore, presentations can be updated in the backend, which means that sales teams always have the latest and right information to present to clients.
B) Build and send proposals when you are with the client
When meeting with a client, it is essential to write down their ideas and requests, so you can then insert this information into your computer to calculate, generate, and – finally – send the proposal when you are back at the office.
Print solutions provider Brother developed an app that mirrored the functionality of a spreadsheet in an easier and more visually engaging user experience. As sales representatives, you can now make the proposal while you are visiting the client. You can immediately show the proposal to the client and change specifications as you go along. This all results in giving the sales team the tools they need to close deals faster and increase productivity, as well as providing an upper hand against competing sales pitches.
C) Use the smartphones functionalities
One of the great things about smartphones is that you can use them for more than just texting and making calls. Think about how you can utilise your phone’s camera, voice recognition, or gyroscope.
For example, when you take a car for a test drive you have to fill in several forms for safety and liability. At Nodes, we built an app for Citroen that automatically takes the information from the users driving licence when they take a picture of it, instead of having to fill in the forms manually. They can then add their contact details as well as sign up for the newsletter. This is linked to Citroen’s CRM system where people receive information based on the car they had a test-drive in.
Wearable Tech will further increase productivity
In 2014 we will see more innovative ways we use mobile apps during work. Wearable technology will have a huge impact on this and the result will be a wider range of apps being used by sales representatives, managers, construction workers, and many others.
Virgin Airlines is already using Google Glass and Smartwatches to help boost productivity and manage task allocations more effectively. Businesses will need to implement these new innovations in technology into their business models to ensure they keep up with current trends and stay one step ahead of their competitors.