As the biggest mobile event in the world prepares to open its doors next week, it makes sense for us to take a look at some of the key releases and announcements from this years MWC. The event in the past has been the launch pad for many hardware companies, most memorably was the re-release of Nokia’s 3310 last year, which ensured the phone makers stand was full to bursting everyday as people fought with one another to get a chance to play Snake on the retro device, or snap a selfie with it.
This year we are hoping to see some equally impressive launches and experiences, here are the top five things we want to see at MWC 2018.
Samsung S9 Launch
A big leap forward for the camera in the S9 is the most discussed thing about this release, it will be interesting to see if the 1000 frames per second slow mo recording feature is real. Also of note is the possibility of a Face ID rival, that has so far worked remarkably well on the Apple flagship device.
The rise of voice
Google dominated CES this year, so it will be good to see if they are having a big push around Google home at MWC. Also we want to see some really great use cases, and user journeys around voice, something that has been lacking as of late.
AR and VR going mainstream – activations on stands
We already know that Samsung will be using AR as part of their S9 launch, but what else around Barcelona will be intractable with AR. Retail VR is the next area set to boom so what can be seen around this area.
This is always an interesting space to watch. What will be launched this year in terms of smartwatches and fitness trackers. Last year we walked 11 miles a day at MWC so always good to keep on top of and track your step count!
Will we see some really powerful tablets. We would love to see a tab that can truly rival the iPad Pro, and yes we know the Surface has taken a step in the right direction in previous models.
As usual it will be a week of extremely high daily step counts, filled with great meetings and plenty of great insight. We will keep you updated of our findings in early March. Keep an eye out for some of the team as they walk around Barcelona, and get in touch if you would like to set up a meeting.
See you at the Fira Gran Via!