The problem: DFDS wanted to enrich the ferry experience on the Copenhagen-Oslo route, and thereby retain and attract customers who would otherwise have taken a plane or personal car.

The solution: The DFDS app takes the entire customer journey into perspective by offering travellers information about the voyage itself such as speed and sail time, offerings on board, children’s playgrounds and casinos. The app also suggests activities for the user after arrival at their destination, such as local events.

The result: By improving customer experience by thinking through the entire customer journey, DFDS has increased incentives to travel by ferry.