The problem: As the largest trade associations for the world’s airlines, IATA wanted to improve the overall flight experience for passengers worldwide.ATA (International Air Transport Association) wanted to make their analysis, market trends, research, 

The solution: By integrating the latest technology in wearables, IATA set out to help passengers better deal with the eternal problem of jet lag.

The result: Through their SkyZen app, IATA enables passengers to minimize their jet lag through the use of insights about their sleep- and activity patterns.  The data furthermore enables IATA to gain a better understanding of the jet lag problem.