The problem: As the largest trade associations for the world’s airlines, IATA wanted to improve the overall flight experience for passengers worldwide.

The solution: By integrating the latest technology in wearables, IATA set out to help passengers better deal with the eternal problem of jet lag.

The result: Through their SkyZen app, IATA enables passengers to minimize their jet lag through the use of insights about their sleep- and activity patterns.  The data furthermore enables IATA to gain a better understanding of the jet lag problem.