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Past, present and future of mobile apps: Interview with Daniel, Managing Partner of Nodes.

Flurry published its latest report on how we use our mobile devices, and it came to us as no surprise that mobile apps are strengthening their leadership position compared to mobile web. However, the article raised some questions about the growth of different app categories and how the future of mobile app usage will look like. We decided to ask Daniel co-founder and Managing Partner of Nodes for an answer.

Instead of jumping straight to the statistics, we wanted to ask you if you notice any difference in the apps Nodes is building now, compared to three years ago?

We see a move from more fun and games to more utility based apps that create real value for users. That is generally also why our business overall have transformed from developing Facebook apps – that tends to be more campaign oriented – to more long-term apps; whether these are marketing platforms like our Crowdit app for Carlsberg or utility apps like self-service applications for tele-companies.

As you can see in the chart below only 14% of mobile usage is through mobile web, why do users have such a strong preference towards mobile apps?

Speed and single purpose. Everything is more complex on a smaller screen and a dedicated app that is tailored for a single purpose will always be able to create a better user experience. And html5 does still not work as smoothly on mobile devices. I think Facebook’s move from html5 based apps to native apps is the best indicator of this.

Facebook is dropping 1% from 18 to 17% of the total time spent on mobile devices, but the overall usage of social apps is increasing what do you think is the reason for this?

The increased focus on social niche networks, and the social network market is getting more fragmented in general. Our app for the startup Horsebook is a great example of this, instead of users posting all their horse pictures on Facebook, this group can have its own social niche network.

In what way will wearable tech influence the way we use apps?

Tech will transform from something we actively use to a more seamless integrated experience that is “on” all the time. I think Google Now is a good example of what is coming.

What will the impact of iBeacon technology be on mobile apps?

Especially experience based and retailers can leverage this technology for localised content. In the case of experience based I mean Museums, Stadiums, and Hotels that can use it to make the experience more interactive and personalised. Whereas retailers can use it for their loyalty programs and a better instore experience.

In general, we are actively keeping track of new technologies that we can use to make even more awesome apps. But it also interesting to see how smartphone usage keeps evolving.

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