Skip links
How To Think Like a Product Manager: Overcoming Cognitive Bias

How To Think Like a Product Manager: Overcoming Cognitive Bias

As generalists, Product Managers have responsibilities across multiple disciplines with more breadth than depth in the core vertical disciplines of UX, tech and business. This breadth comes with many challenges. One of the most difficult is having to understand and process conflicting information from different sources, whilst making key decisions which affect the future of [...]
Three steps to defining an awesome product

Three steps to defining an awesome product

In our last blog post on Product Management we talked about the purpose of the discipline at a high level. Product management is about creating better commercial outcomes through digital solutions by determining what the right thing to build is. In this post, we wanted to bring the discipline to life by describing how Product [...]
Why is Product Management so misunderstood?

Why is Product Management so misunderstood?

As a discipline, Product Management is talked about inconsistently across our industry. This is due to its recent rapid increase in popularity. Companies are increasingly focused on return on their digital investments. It’s also because it’s difficult to do Product Management really well. This has lead to an explosion in the amount of tools, frameworks [...]
Call now