London 28th November
You have spent time and resources on going live, and now you are finally in the app store ready for users to download your app. The first month after launch is the most crucial to any app. How users react, and how you handle their reaction is crucial to success.
At this event we introduce you to strategies that drive app downloads. Also you will be introduced to real life cases from leading companies that share their experiences around the phases after app launch. And finally we give you an idea about how to optimise performance, and where to spend on new features.
Book your seat here
There is a limited number of seats available.
The 3 key takeaways
What are the best tools for analyzing app performance?
How do global companies develop and optimise existing apps to accommodate the needs of their customers?
How to make sure people find your app in the app stores?
Want hands-on examples on how to analyze data
Want to talk to companies in the same situation as yours
Recently have launched an app
Speakers & programme
5:30pm – 5:40pm
Jonathan Boakes, Managing Director
The event is kicked-off by Jonathan Boakes, who will give you an introduction to the topic of the event. Jonathan is the Managing Director at Nodes UK and he has been working with mobile strategy and development for the last 10 years. He has worked with high street banks, energy companies and most recently Hiscox, Abellio, International Air Transport Association (IATA) and The Saudi Arabian Government to name a few.
5:40pm – 6:30pm
You have launched your app, now what? A Google break down of successful app optimisation.
Nadia Syed, Google Agency Partnerships, Mobile Apps User Aquisition
The moment you go live with your app, it is about getting the right user to download the app and motivate them to start using it. But how do you promote your app to the right audiences. In this presentation, Nadia Syed from Google will share cases and experiences from the last couple of years. For the talk, the main topic will be Acquiring Quality users with App Promotion, which comprises of 3 main segments: a) Machine Learning & Marketing b) Google’s Solutions with App Promotion c) Tracking & Measuring Success with Case Studies.
6:30pm – 7:15pm
How to get the best start on analyzing user behavior
Bryan Parman, Director of business development, Amplitude
From the moment you have launched your product, your focus changes to looking at real user behavior. How are users navigating through your product? Which features engage them the most? And in the longer run, how do we improve long-term user retention? These questions are all critical to your product development strategy. But how do you keep track of this data from the moment you have launched your product? Most product teams cobble together reports using legacy marketing tools, which only track vanity metrics. You can’t tell why users come back to your product. You can’t access and visualize complete user journeys, slowing down both product strategy and execution. In this presentation Bryan Parman will give an introduction to how to get the best start on analyzing user behavior and how to define and highlight relevant data.
7:15pm – 8:00pm
Post launch monitoring & ideation of features for future releases
Niels Truong, Client Services Director, Nodes
In this presentation Niels will share how Nodes monitors apps post launch with our dedicated Application Management Team and help clients innovate with the Design Sprint framework.
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